CV
Loris Rigoni
Senior Product Designer
Web Platforms & Digital Products · Product Strategy, Design Systems & UX Research
Como, Italy
Senior Product Designer with 10+ years of experience in web platforms and digital products. I connect user needs with business goals, turning complex requirements into scalable, high-performing experiences, from discovery and research to design systems and final UI, working closely with product managers, engineers and C-level stakeholders.
Experience
Nov 2024 – Present
Senior Product Designer
Dst – Creative Tech Company · Milan · Main client: Telepass
- Continue to drive design for Telepass web products, a collaboration running since 2019 across agency, in-house and consultancy roles.
- Define digital strategy and UX/UI and communication solutions, using product data and market trends to optimise the user experience.
- Simplify complex business processes through Design Thinking and Service Design; contribute to pitches and consulting for new clients.
Jun 2021 – Oct 2024
Product Designer
Telepass · Milan
- Joined in-house after leading the Telepass rebrand as a consultant; owned UX/UI strategy for presenting offers and services across 4 corporate web portals serving 7M customers.
- Coordinated the 4-person Content team, together with the Product Manager, managing products on Contentful CMS.
- Evolved and governed Resin, the internal design system, creating 49+ components with cross-functional design and engineering teams.
- Ran user testing, behaviour analysis (Clarity, Google Analytics) and A/B tests to ground design decisions in evidence.
Nov 2019 – Jun 2021
UX/UI Designer
Wise Emotions · Milan · Client: Telepass
- Led the rebranding and redesign of Telepass web products.
- Created the new design system from scratch, along with content architecture, wireframes and prototypes.
- Managed day-to-day delivery with Telepass Marketing teams to launch offers and products.
Feb 2017 – May 2019
UI Designer & Frontend Developer
SNDS Social and Search · Lugano, Switzerland
- Coordinated the design team: 2 junior designers, plus apprentices and interns.
- Designed and built responsive websites, web apps and e-commerce platforms for SMEs and large corporates in Switzerland and Italy.
- Worked with backend developers to integrate PostFinance, Stripe, PayPal and Amazon Pay payment systems.
2013 – 2017
Earlier experience
Web Designer & Frontend Developer at Volo Srl (clients Eolo S.p.A., M.S. Ambrogio S.p.A.); Art Director for HoliTrip events.
Skills
Strategy & leadership
Product strategy · Service Design · Design Thinking · Stakeholder management · Mentoring · Agile (Scrum)
Design & research
End-to-end product design · Design systems · User research · Wireframing & prototyping · Usability & A/B testing · Accessibility (WCAG) · Content design
Tools
Figma · Adobe Creative Suite · Atlassian (Jira, Confluence) · Clarity · Hotjar · Google Analytics · Contentful · Storybook · Zeroheight
AI
Claude Code and Claude Design for prototyping and development · Figma AI & Make · ChatGPT · Gemini
Certifications
Design Thinking – Workshop Skills
ELIS · 2026
AI for Product Management
Pendo & Mind the Product · 2025
Product Management Basics · Radical Product Thinking
Pendo & Mind the Product · 2025
Accessible Design for Web and Products
Telepass Training · 2024
UX Management: Strategy and Tactics
Interaction Design Foundation · 2023
Education
Bachelor's Degree in Civil Engineering
Politecnico di Milano · 2012
Languages
Italian · Native
English · B2 (Upper-intermediate)