Telepass



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Telepass

Telepass Digital - 2022/2024

Coordination of the Content team for corporate web products. Strategic UX/UI definition for presenting offers and products, using Contentful CMS framework and the internally developed Resin Design System in collaboration with cross-functional teams. User testing and users analysis through Clarity, Google Analytics, and A/B testing tools to enable informed and effective design decisions.

Development of effective solutions aligned with business goals communicated by various stakeholders and different business areas.





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Wise Emotions Design Team - 2019/2021

Led the rebranding and redesign of web products for Telepass S.p.A., including the creation of a complete new Design System, contents organization, wireframing, and prototyping to enhance the overall user experience. Managed day-to-day activities in collaboration with Marketing teams to effectively present offers and products.



 

Portfolio

 

About Me

Loris Rigoni class="1985"
foto profilo

About

As a Digital Product Designer for Web, I take care of all the creative, technical, and communication aspects related to the conception of a product.

I analyze and translate the needs of a company or a brand into innovative and experimental digital solutions, considering users' needs and the social context in which we live nowadays.

I manage the entire product ideation process, defining the user experience, user interface, prototyping, and communication strategies. I work in synergy with various business areas and different teams to ensure that stakeholders' requirements are fully realized in the products created.



Resume 2025
 

My Skills

Expertise

User Interface

Design System construction, information architecture, typography, color theme.

User Experience

Analyze and understand user behavior by facilitating interaction with the digital product.

Graphic concept

Definition of the identifying and optimal graphic concept for the product.

Prototyping

Creating interfaces that offer ease of navigation, efficiency in finding user content.

CSS Animations

Manipulating HTML5 code for animations.

SVG Animations

Using Lottie app.

Visual design

Graphic and multimedia design for advertising products.

Photography

Shooting and post-production, video filming and editing, filming using drones.

Branding

Positioning of a product or the entire brand.

Digital identity

Definition of the corporate image.

Clients and collaborations
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